Advertising Appeals in Digital Media Influence on Consumers Green Purchase Intention: A Descriptive Analysis
Advertising is a marketing activity fundamental that what provides the product / service information related was widelydistributed to buyers and persuaded them towards a purchasejudgment. Advertising is one of the best significant and a practice promotional and a common that the promoters of global andlocal brand are using this for promotional purposes. In advertising, the investors are investing billions and brands and that show the general meaning of this promotional technique. The advertising appeals are a tactic crucial to brand advertisers tilt to regulate the mentality of customers selected. This study tends to examine the impact of four advertising resources used regularly, that is to say, humor, emotion, sex and attractive fear in the consumer the purchase of intention. The present study has been carried out on digital media, determining a sample magnitude of 686 consumers be vested in the capital region of Andhra Pradesh. The outcomes of the study revealed that humor, emotional feeling and fear attract to be the most significant in impacting the purchase intention of consumers. The educational qualification of the respondents is taken into account and its effect on the perception of advertising appeals is observed through the association between them.