Consumer’s Perception about Organic Food Products – An Analytical Study of Consumer in Selected Cities of Rajasthan (Jaipur, Udaipur and Kota)
Consumers are becoming more aware of the detrimental impacts of chemicals found in food. People are becoming more interested in buying organic food. Consumer preferences for organic foods are influenced by food safety, human health, and environmental concerns, as well as sensory aspects such as nutritional content, taste, freshness, and appearance. Organic Consumers may be defined by demographic characteristics, however the association is not particularly strong. Organic food is also associated with natural processes, environmental and animal welfare, and the absence of pesticides and fertilisers, according to consumers. Understanding the factors that contribute to rising levels of organic food consumption, such as motivation, is crucial to determining if organic food has the potential to become a true mainstream industry.