The Role of Services Marketing Mix 7P's on Achieving Competitive Advantages

(The Case of Paitaxt Technical Institute in Kurdistan Region of Iraq)

Abstract

This study aims to examine the role of services marketing mix 7p's on achieving competitive advantagesfrom perspectives of a number of teaching staffin the Paitaxt technical institute in Erbil city, Kurdistan Region of Iraq. A survey questionnaire has been administrated to collect data, and the questionnaires distributed randomly to (60) teaching staff, (42) of them were able to fill and return the questionnaires and they represent the study sample. This study use analytical descriptive method, since this method is considered to be the most used in humanities and social studies. The questionnaire encompassed three sections with 59 closed-ended questions and Five point Likert scale implemented. Data collected analyzed quantitatively by using SPSS program version 20. The results of study concluded that there is a significant positive correlation as well as a significant impact of the services marketing mix 7p's on achieving competitive advantages.