A Study On Customers' Purchase Intention Towards Store-Brands In Modern Retailing Organizations
Abstract
Retail sector is an emerging sector in growing country like India. It has a successful track record in western countries like U.S. There are sufficient studies had done in western countries. But still there is a huge scope in India, due to diversified cultural issues. In the present study the investigators focused on to identify the customers’ purchase intention on store brands in present retailing organisations.