The Development Strategies Of The Indonesian Small & Medium Enterprises (SMES) Muslim FashionIndustry As The Efforts To Become The Centre Of Muslim Fashion In The World In 2020

Authors

  • Ahmad Mukri Aji, Syarifah Gustiawati Mukri, Salati Asmahasanah, Indriya

Abstract

Indonesia has become one of the Organisation of Islamic Cooperation (OIC) member countries which exports the largest Muslim clothing, besides Bangladesh, Turkey, Morocco, and Pakistan. Indonesian fashion exports in the OIC country ranks 5th and continues to increase, currently, in 2017 it has reached amount USD 13.29 billion (BPS) with USD 366. Indonesia also ranked fifth in the world-class Muslim fashion consumer, in addition to the other top four countries namely Turkey, United Arab Emirates, Nigeria, and Saudi Arabia. Consumers of Muslim clothing in Indonesia reached USD 13.5 billion (top 5 in the world), indicating the enormous potential of the domestic market. Moreover, world Muslim clothing consumption reached about USD 254 billion (the third-largest fashion market after America and China). In 2030, it is projected that the Muslim population in Indonesia will reach 233,380,000 people or 88% of the total population of Indonesia. This research was conducted to find out the Integrated Muslim Fashion Industry Development Strategy for Muslim fashion SMEs. Such as the use of information media as a means of promotion, brand development strategies, developing the potential of local designers, increasing the intensity of events such as exhibitions related to the fashion industry, fashion industry development models by focusing on the education component and business assistance, integrating industrial development programs creatively between ministries and institutions as well as with local government programs following the diversity of regional potentials and the resources and conditions of local communities, to improve the components of education, technology and expand market access

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Published

2020-05-18

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Articles