Assessing the Impact of Discernment and Consciousness on Entrepreneurial Zeal of Under-Graduate Students in Assam

Abstract

Objectives: To Know the impact of Discernment and Consciousness among male and female students in Assam towards entrepreneurial zeal as a career option.

Methods/Statistical analysis: The data were collected through a cross-sectional survey conducted in different colleges of Assam. The convenient sampling method was employed along with face to face paper-based survey to choose the respondents and to solicit the responses. The questionnaire method was used, and the collected samples are analyzed through the Mann-Whitney test (non-parametric)as the collected data fails to pass the normality and homogeneity test.

Findings: It has been found that entrepreneurship is a perfect career option, but only studying entrepreneurship is not enough to make a career in this field. Final year undergraduate students consider entrepreneurship a very risky and prefer to do entrepreneurial activities after getting some jobs because the most challenging part is to get the finance/capital for a startup. The study reveals that consciousness among the final year undergraduate students is deficient in the majority of the cases as they have a minimal idea about the schemes which the Indian Government has launched, Schemes of Assam Government, and about Indian Institute of Entrepreneurship. Although entrepreneurship has been considered as a perfect career option but not after graduation as the study reveals that the majority of the respondents would like to go for competitive exams, higher studies, family business, private jobs, and following their passion after graduation instead of going for any entrepreneurial activity.

Application/Improvements: This paper will help the readers to understand how the young generation is thinking about entrepreneurship. After knowing the frame of mind, the proper strategies can be made to direct the spirit of youth in the right entrepreneurial direction.