The factors affecting the selection of B-Schools in the Indian Scenario


  • Seema Johar


Indian higher education industry is considered to be one of the fastest growing sectors and is termed as the “sunrise sector” due to the increasing potential of this sector. India is a country which is known to be equipped with a number of qualified human assets. With the increasing globalization the role of higher education has taken a new turn and management degree now has become an entry criterion for almost all the jobs. The aspirations of people have been changed and the growth in education has empowered people with advanced competitive skills and detailed knowledge. This sector has attracted many new entrants towards it both private/foreign players. This research is designed in a way so as to understand what factors students considered while making decisions for enrolment in a B-School. It would try to analyze the effect of income, age and profession on the decision.