Buyer Preference towards Mcdonald’s at Chennai
Abstract
Buyer behavior is the study of how individual or group of customers select a product or service. It attempts to understand decision making process of a customer while selecting a product or service out of all the myriad alternatives available in the market. In the current marketing scenario, it is very essential to learn of Buyer Preference. Consumers are the emperor of markets. Without consumers no trade organization can run. The primary data were composed through questionnaire. The data were analyzed through percentage analysis. It is concluded that the business corporation has maintained its position well by considerate the client psychology, by ensuring quality, by maintaining economic factors in the view of customers and by promotion.