Factors Influencing the Purchase Decision of Smartphones among College Students

Abstract

 Smartphones have established a significant role in the day to day activities of people and their entire routine revolves around it. In the market multiple brands with their unique features are available for customers and are preferred by the customers as per their need and usage. Financial capacity hardly plays any role as multiple financial options are available to purchase the product. Continuous upgradations and various launching of hardware are continuously upgrading the technology and results in market innovations. Hardware is established with software by technocrats and they are exploring the usage by innovating various apps for making day to day life easy, comfortable ,secured and communicated. For national and international businesses smartphone keeps the users connected and updated about recent products in market, financial matters ,deliveries, delivery status, stocks, taxations etc. Data of any stream is readily available in the market and Wi-Fi ,internet keeps user continuously linked and communicated from any part of the world. Browsers data, its browsing history, behavior is immerging in artificial intelligence  which is useful for generating fast results. Artificial intelligence helps in developing marketing strategies about commodities as data is available easily in the market for researchers. This research emphasizes on upcoming generation which is into the use of smart phone and their awareness towards availability of resources, exploring useful data,  papers ,documentations related to their studies, Online usage for various apps ,financial transactions, limitations, security of funds are well known to the upcoming generation of society. This study focuses on the factors such as price, product features and peer pressure influencing the consumer decision process while purchasing smart phones and their effect with respect to gender, occupation and economic circumstances.