Social Media Analytics: Extracting and Visualising TripAdvisor Reviews, a Case of Taj Hotels in India

Abstract

This research is conducted with an objective to develop a methodology that can use machine learning techniques to analyze online reviews. This will be of help to tourism and destination management professionals to understand and apply these techniques to enhance their attractions. Online reviews of Taj hotels in India were collected and TF-IDF along with LDA method was used to model topics in the reviews. VADER was applied to the reviews to analyse the sentiment of customers towards the hotel brand.