A Study on Public Motive for Investing in Various Investment Avenues

Abstract

Investment decisions are made by investors and investment managers. Various Investment avenues are available to investors such as shares, bank, companies, gold and silver, real estate, life insurance, postal savings and so on. The objectives of this study is to understand investment motives of public, to analyse the level of agreeability towards various investment objectives, to find out whether investment experts are consulted before making investment and to decipher what are various motives behind making investments. questionnaire and the sample size is 1718. Convenience sampling method is adopted in the study to collect the data. The samples were collected from the general public with special reference to Chennai region. The independent variables are gender, income level and education level of respondents. The dependent variables are dependent variables are investment motives and investment expectations. The researcher used graphs to analyze the data collected. It was found that there is difference in the opinion of investment motive and educational qualification greatly influences the investment expectations