Marketing Problems of Self Help Groups (SHGS) Products in the Warangal District

Abstract

This paper has majorly discussed the problems faced by Self Help Groups products while marketing.  Women are having 50% in a population of India; their empowerment is one of the causes for the development of the Indian economy for this purpose government of India providing a lot of benefits and facilities to women with different schemes for women empowerment. The majority of women living in rural areas and those are played a vibrant role in Rural Economy. For this reason, the government of India started special programs for the empowerment of women with different schemes such as Training of Rural Youth for Self-employment, Integrated Rural Development Program (IRDP) and Development of Women and Children in Rural Areas (DWCRA).  Self Help Groups also promoted by the government for the empowerment of women. In this SHGs women are voluntarily associated with empower in economically. For this reason, they will start the business transactions. These associations played a key role in the economic development of Telangana state. While running business transactions by Self Help Groups, are facing a lot of problems those are getting the less financial assistance from bank, repayment of the loan, Lack of raw materials, machines and equipment, to find the marketing perspective, poor product packaging, lack of continuity of product, labour and Marketing their products, lack of consciousness, etc. This study analyzes the marketing problems of the self-help group’s products in the Warangal district.