Does Product Quality Influence the Market Share Index of Telecom Firms? Empirical Evidence from Nigeria


  • Chinyere C. Onyejiaku
  • Joy Ifeoma Enemuo
  • Chimezie C. G. Udeze
  • Chinelo Jenevive Obiekwe
  • Benson Onyekozulu Njoku


Many of the researchers and authors use to believe that it is the external environment that exerts pressure on the performance of a given company in any given market, rather it was easy to believe because most of the researcher use to assume all the companies in a given market at the same level and the same belief continues even for the industry. This present study analyzes the impact of product and quality differentiation on the market-cap. of the respective telecom companies in Nigeria. This is a primary data based study and the respective respondents are the employees from managerial level of the selected companies. Descriptive statistics and Z-test is used to evaluate the data. SPSS Ver. 20.0 is used for analysis.