An Examination on the Difference in Perceptions toward Globalization Factors Depending on Corporate Characteristics -Focusing on Government Sponsored Strong Medium Enterprises Foster Program Participating Enterprises

Abstract

Background/Objectives: The objective of this study is to draw the major factors for strong medium enterprises to enter into the world market and succeed in globalization and analyze if there is difference in perceptions toward globalization factors depending on corporate characteristics.

Methods/Statistical analysis: Our survey was conducted in staff in charge of overseas marketing from 220 enterprises participating in government sponsored strong medium enterprises foster program until now from 2018, and among 150 enterprises who replied, the valid questionnaires were collected from 132 enterprises. 7 major factors were drawn with SPSS22.0 through exploratory factor analysis and reliability analysis, and to identify if there is difference in perceptions toward the influence of 7 globalization factors depending on corporate characteristics, our testing was conducted with ANOVA and t-test.

Findings: 7 factors that are thought to influence the enterprises’ globalization include CEO leadership, price and product competitiveness, brand, overseas marketing activities, government and associated agency’s support, strategic alliances, and R&D.  As a result of analyzing the corporate characteristics such as type of business, work history, sales, and business scale to see if there is difference in the influence of 7 factors in globalizing, it was found that there was no such difference in CEO leadership, price and product competitiveness, brand, government and associated agency’s support, and R&D. But it was recognized that marketing activity was not influenced by type of business, work history, and sales but influenced by business scale. It was also recognized that strategic alliance had no difference in influence by type of business, but difference by type of business, sales, and business scale.

Improvements/Applications: For drawing a clear result, research subjects were restricted to the government sponsored program using enterprises, but there were fewer respondents because such using enterprises were small in number. Further research need to study the perceptions of enterprises not using such program.

 Keywords: strong medium enterprises, globalization, CEO leadership, competitiveness, brand, overseas marketing, government and associated agency’s support, strategic alliance, R&D