Role of Emotional Intelligence and Leadership Effectiveness among Marketing Professionals

Abstract

Emotional Intelligence is contemporarily seen as that prime subject that is discussed to be as one’s ability to recognize and have a prominent control over their own emotions. Harnessing the emotions of someone in the organizational set up, appropriately begets the most appropriate reaction as situations demand. Emotional Intelligence infers the ability to endure and infer  by empathizing in social diaspora, to understand the nuances of emotional responses and to make use of the understanding thus obtained,  to impact the minds through emotional regulation and superintendence. Emotional Intelligence is thus an inevitable trait that leaders should develop in themselves.  This research examines and investigates the impact of emotional intelligence (EI) that influences leadership by analyzing the role of emotional intelligence in leadership effectiveness. The study proposes to identify the relationship between emotional intelligence and leadership effectiveness. The respondents for the study have been working with minimum 5 years of experience as Marketing executives  from various organizations in Coimbatore district. The gallops with two hypotheses. The first hypothesis is set as “the emotional intelligence and leadership effectiveness are proportional to each other”. Alternative  hypothesis proposes that female executives/leaders who possess determinably high levels of emotional intelligence and  leadership effectiveness in correlation. The research elucidates that there is no significant relationship between the emotional intelligence and the demographic factors with respect to gender with relevance to the Marketing professionals.

The study therefore sought to establish simple methods to create a conducive territory in an organisation and establishes that there would be a positive impact on the transformation of the individuals of the organisation by creating emotionally intelligent leaders.

The results obtained in this study denote that EI and its equivalent factors are specifically and precisely correlated with leadership effectiveness and that prospective and winning Professionals have predominant levels of EI. Their leadership competencies vary according to standpoint of the marketing executives and their level of emotional intelligence.