Remarketing through Social Messaging Apps- Promotional Tool or Sales Strategy

Abstract

We are incarnate in a digital age where digitalization and doing marketing through it has a lot of significance. Digital marketing comprehends all the marketing efforts which involveuse of internet. Digital marketing take the help of search engines, social media, websites and other platform and through these websitescompany try to connect with current and future customers. For better understanding of digital marketing, we must know about its jargons like remarketing and retargeting.