Features and Competitive Advantages of Contactless Mobile Payment Systems on the Russian Market

Abstract

The purpose of the article is to study the technology of contactless mobile payments, previously unavailable in our country and rapidly gaining popularity due to the sale and implementation of it in the functionality of most smartphones. The main systems used in banking and financial services, such as Apple Pay, Samsung Pay, Google Pay and Garmin Pay, were also reviewed.

In the process of writing were used: the method of content analysis, analysis of documents and observations, as well as methods of strategic analysis.

The article reveals the mechanism of mobile payment systems, their features and competitive advantages, as well as the prerequisites for further development in the Russian market, notes the problems and risks of fraud in the use of mobile applications, analyzes the time of arrival of international systems in the region.

Highlighted in the research process, features of primary implementation and further development of contactless mobile payment systems and their accounting are practically important for improving the national payment system Mir and for users who faced for the first time with a variety of services.