Impact of Film Induced Tourism on Malaysia.

An Analysis of Tourist Experience on Destination Image, Hyper-Reality & Authenticity

Authors

  • N. Sriganeshvarun
  • Jayaprakash D

Abstract

Indian film industry is one of the world’s leading entertainment industry. It is valued at 183.2bn INR. It produced 1800 digital feature film in the year 2018 while its close competitor US produced close to 500 film.(Statistica.com) Indian films are popular all over the world as many Indian’s have settled in many parts of the world. Many countries have invited Indian film producer with various tax benefits to produce film and to shoot in their respective countries. By doing so many countries have become famous tourist spot for many Indians planning for a trip outside India. This paper tries to find out the role of Tamil Films in Film induced tourism of Tourist spots in Malaysia, which in turn creates destination image, hyper-reality and authenticity. As Malaysia has strong ties with south India in terms of ethnic, cultural and spiritual connections, many films were shot in Malaysia. The researcher conducted In-depth interview with tourist prior to traveling from India to seek and understand the Malaysia that they have seen on films in comparing the reality post seeing all the tourist spots like Batu caves, Meredeka square, KLCC Suriya tower, Putra Jaya& Langkawi and compared their experience post visitation. The tourist from India were particular in visiting tourist spot which were shown in Tamil film like Batu caves, Meredeka square, KLCC suriya tower, Putra Jaya & Langkawi. The tourist cherished their travel by taking videos and pictures by recognizing the films which were shot in these tourist spots and claimed to be happy about making decisions to visit Malaysia with the help of films as the film truly depicted Malaysia in the most realistic way.

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Published

2020-04-15

Issue

Section

Articles