Factors Affecting Adoption of E-Commerce in Small and Medium Enterprises in India

Authors

  • Moumita Dey
  • Bimal Deb Nath

Abstract

A large number of Small and Medium Enterprises (SMEs)in developing countries are unapprised of the enormous benefits offered by E-commerce primarily due to lack of awareness, knowledge and exposure to Information Technology(IT). Despite enormous latent potentialities of E-commerce, there has been no significant progress in these areas in developing counties particularly India. This paper addresses this issue by understanding the factors affecting adoption of E-commerce in SMEs of India. Initially, variables responsible for E-commerce adoption were identified from relevant IT (Information Technology) adoption theories, models and studies and then based on these variables, structured questionnaire was designed. Finally, an exploratory factor analysis was employed on collected data to investigate the major factors affecting E-commerce adoption in India. The findings of the study highlighted some major barriers which need to minimized and influencing factors which need to promoted by SMEs and encouraged by concerned decision makers, government agencies, policy makers for smooth adoption of E-commerce.

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Published

2020-04-15

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Articles