Development of Cultural Heritage Tourism through the Synergy of Stakeholders: A Study of Regional Cultural Heritage Tourism in Indonesia

Abstract

National cultural and historical wealth should improve Indonesia’s global image. A large number of regions in Indonesia possess a wealth of culture and heritage, which, if developed to its full potential, could generate Regional Original Revenue (PAD) from the tourism sector. The cultural wealth and historical relics in these regions could be developed as cultural heritage tourism destinations to support and complement the main existing tourism destinations and become the largest contributor to PAD. This study aimed to determine an appropriate strategy model for developing and managing cultural-heritage-based tourism. This study aimed to identify the most important issues in the development of cultural heritage tourism. The study involved direct interviews and qualitative analysis. The strategy model for the development of cultural heritage tourism was focused on the stakeholders – the disbudparda (culture and tourism office), the community, regional cultural experts and artists, and tourists. It was found that it was feasible to develop cultural heritage tourism in the study region. This region possessed attractions, accessibility, amenities, ancillary services, and institutions. The appropriate strategy model for developing cultural heritage tourism was to involve the stakeholders: government, private parties, artists and cultural experts, and the community.