An Examination on Factors Influencing Patent Valuation and their Effects on Business Management Performance
Abstract
Background/Objectives: This paper is to identify the factors influencing the patent valuation, i.e. technology, marketability, business feasibility, technology management and human resources, and their causal effects on product and business management performance, unlike previous studies.
Methods/Statistical analysis: This study used PLS, PLS was used here on the grounds that it is widely used in social sciences to analyze the causality between variables despite it having not been fully verified in theory, and that its requirements are not as strict as other SEM techniques
Findings: The findings of this study highlighted that technology and marketability exerted significant effects on the product performance, which in turn had significant effects on the management performance. Technology will have significant effects on product performance. Marketability will have significant effects on product performance. Business feasibility will have significant effects on product performance. Technology management and HR will have significant effects on product performance. Technology will have significant effects on management performance. Business feasibility will have significant effects on management performance. Product performance will have significant effects on management performance.
Improvements/Applications: Technology, marketability and business feasibility, as variables, and analyzed their causal effects on the product and management performance. The findings may be applicable in practice as a guideline.
Keywords: Patent, Patent Valuation, Patent Valuation Factor, Business Performance, Product Performance, PLS.