Implementation of Corporate Entrepreneurship and Strategic Entrepreneurship for Sustainable Competitive Advantage

Authors

  • Mohammed Wadud
  • Sulastri ‎
  • Zakaria Wahab
  • Marlina Widiyanti

Abstract

The purpose of this study was to determine the effect of corporate entrepreneurship and strategic entrepreneurship on sustainable competitive advantage in 103 manufacturing companies in Palembang, South Sumatra, Indonesia. The respondents of this study are company leaders or subordinates who can represent the leadership to fill the research questionnaire, filling out the questionnaire is only provided for each company only. Data from the collected research were analyzed using SPSS version 22. The results of the study stated that there is a relationship between corporate entrepreneurship, entrepreneurship strategy with sustainable competitive advantage, this is evidenced by the results of data processing on the calculated F value (69.227)> F table (3.09). This is also reinforced by the value of R Square = 0.581 which means there is a relationship between the variable of corporate entrepreneurship and the variable of strategic entrepreneurship with sustainable competitive advantage of 58.1%. Thus to achieve sustainable competitive advantage, manufacturing companies must be innovative, proactive and risk taking, besides that in manufacturing companies everyone must understand entrepreneurial thinking, culture and leadership.

 Keywords: Corporate Entrepreneurship, strategic entrepreneurship, sustainable competitive advantage

Downloads

Published

2019-12-18

Issue

Section

Articles