Reshaping Careers for the Next Generation: The Gig Economy

Authors

  • Himani Oberai
  • Ila Mehrotra Anand

Abstract

In the present business environment, technology has replaced old methods of doing work and this has paved the way for so-called ‘gig-economy’ in the current business dynamics. The gig economy has led to the establishment of an entire industry called co-working where physical facilities and shared work spaces are dedicated to house various free-lancers. Gig economy is a boon for individuals who want to be their own boss. The present study focuses on the emerging need of gig-workers and the various categories of gig-workers in the current economy. This paper also elaborates on discussing the emerging challenges of gig-economy. The major implication for the top management is to understand the dynamics of gig-economy in order to achieve sustainable success and take best advantage of gig-economy culture.

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Published

2020-04-07

Issue

Section

Articles