New Mediated Communication Tools and Voting Patterns: Case Study of Punjab Elections 2017

Authors

  • Ajay Kumar Singh
  • Kuldeep Siwach
  • Meenakshi ‎

Abstract

One element of society that the internet has changed appreciably is politics. Ongoing research is addressing subjects which include whether or no longer or now not the internet is most important to extended political polarization — the tendency of like-minded people to cluster even nearer collectively of their habits and viewpoints. Politicians for his or her promotions throughout elections rely on new media to a super extent. Political parties now have shifted a way to dig and reach the roots to cast vote without delay from the voters with the assistance of new media. Politicians these days are genuinely gifted to have a one to at least one communication and listen to the issues of hundreds. New media acts as a powerful mode of frequent feedback and attain with least delay has made it the quality tool for promotions as well as to influence the general target voters directly. Present study analyzed the impact and extent of the new mediated communication tools as key-players in the arena of elections.

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Published

2019-12-18

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Section

Articles