The Mediating Impact of Green Self-Efficacy and Green Mindfulness in the Relationship between Green Shared Vision and Green Creativity among the Manufacturing Firms in Thai Sports Industry

Abstract

The main objective of the current study is to examine the impact of green self-efficacy, green mindfulness and green shared vision on the green creativity among the manufacturing firms in Thai sports Industry. In addition to that, the mediating impact of green self-efficacy and green mindfulness in the relationship between green shared vision and green creativity among the manufacturing firms in Thai sports Industry is also examined.There is need to fill this research gap. It has been proposed in this study that there are three novel constructs including green mindfulness, green shared vision, and green self-efficacy. An integral framework has been developed to define the association among the variables and their implications. Companies, which lie in the environmentalism context, have to consider green creativity. The manufacturing firms Thai sports industry are chosen as a sample of the study and the SEM-PLS is used to analyze the data. The findings of the study have provided support to the proposed results. The findings revealed that the when companies aim at increasing their green creativity, it is required to increase their shared vision. When companies aim at improving green creativity, it is required to increase green mindfulness. It has been indicated by the results that a significant mediation effect is created by green mindfulness, which directly affects green creativity in a positive through green mindfulness. A novel concept has been developed in this study, which is green mindfulness, to explore the implications. The previous studies have analyzed the issues of shared vision, but this has not been explored regarding environmental management.