Leadership Style of Herman Deru in Social Media Frames: An Evaluation of Framing Leadership Style in Regional Development

Authors

  • Novia Kencana

Abstract

This literature review paper discusses about Herman Deru's leadership style in enhancing regional development seen from social media frames, Instagram.This research used Gamson and Modigliani Framing Model which consists of framing devices; methapors, cathcphrases, exemplar and depiction, a device of reasoning consisting of roots, Appeals to principle and Consequences.  Based on research that has been done, it can be concluded that Herman Deru's leadership style as the Governor of South Sumatra in the frame of social media is the Democratic leadership style. This can be seen from how the framing of the headlines, the theme of the activities, the captions and photos that show the characteristics of democratic leadership.

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Published

2019-12-16

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Section

Articles