A Descriptive Research Study on Buying Behavior of SNS and Scope of Online Advertising in Tamil Nadu

Abstract

The Indian digital world is magnifying continuously and it is 9 times greater in 2020 when compared to 2014. According to ASSOCHAM, e-commerce market’s value is estimated at $ 8.5 billion in 2012 and $ 16 billion in 2013 and $ 56 billion in 2023 in India, respectively. This market’s sources rely on efficient payment, quick supply and also online payment systems. This has made it stress-free, quicker and also simpler for business transactions. Online shopping is used in every home today. India is an extremely populated country and is turning towards e-shopping. So there are huge opportunities for business in India for selling and buying things online. Since our country is becoming more sophisticated and experts in using internet, this type of online shopping is increasing significantly. This article examines consumer buying behavior and SNS with specific reference to _____ city. Technique used for the data collection is a random sampling technique. The sample size is 150 users. Data are collected through questionnaires. Consumer behavior is positive, indicating that consumers' buying behavior is predominated by SNS. Therefore, the company can improve product promotion strategies to rise sales.