Conceptualization of an Efficient Supply Chain for Automobile Battery Industries in India

Abstract

People are living in a digital era where digitization has reached every aspect of the lives and will continue to transform industries such as energy and its end-consumer. Today, every business is a technology business where industry boundaries are getting blurred and market leaders are becoming history suddenly, it is very much akin to the sudden death situations in football where the 1st mover scoring a goal takes it all. Renowned brands are disappearing from the market suddenly because of (a) failure to sense the changing customer preferences, (b) being blind to technology advances adapted by others. Now, Organizations are not competing with their competitors. Rather it can be said, the Supply Chain of Organization A (Leader-A) is competing with the Supply Chain of Organization B (Leader B) and others. Operations and Supply Chain Management (OSCM) has a vital role to satisfy the value conscious customers’ wants. Organizational success depends on superior design, planning and operation of their Supply Chain (SC). Firms must revisit their Supply Chain (SC) design in response to changing the technology and customer’s need. [8], [19].
This research paper will provide a data driven conceptual analysis on supply chain strategy particularly for Automobile battery industry in India and deliberate on a fundamental question such as “what is the right supply chain strategy (SC) for Automobile Battery?” based on a conceptual framework designed for automobile accessory manufacturing firms in India. [7].
Research methodology adopted in this study involves the review and analysis of the similar research articles & primary market research data to find out the ground reality, technology trends and research gaps. The data has been collected from one of the largest market research institutes and from some of the leading battery manufacturing firms in India. Subsequently, statistical analysis like Mean, Standard Deviation, Coefficient of Variation, Trend analysis etc. of the captured data have been carried out to conceptualize the right supply chain strategy.