The Role of Change Approaches in Achieving Competitive Advantage in Jordanian Telecom Companies Case Study on Umniah Telecommunications Company

Abstract

The study aimed at identifying the role of change approaches in achieving competitive advantage in Jordanian telecom companies through a case study on Umniah Company. The researcher used the questionnaire to identify the role of change approaches. The study sample consisted of (70) employees in Umniah company. Descriptive and analytical approach was used.The study concluded with a set of results that the arithmetic mean of the items of the dimension of organizational culture has reached (3.59) which is at a high level, and this indicates that there is a role for organizational culture as one of the change approaches in achieving competitive advantage.The results also showed that the arithmetic mean of the dimension of quality management items has reached (3.52) which is also located in the high level, and this also indicates that there is a role of quality management as one of the change approaches in achieving competitive advantage, and finally the results of the study was showed that there are no statistically significant differences at the level of significance (0.05) among theresponses of employees of Umniah company about the role of change approaches in achieving competitive advantage, attributed to study variables (job title, job department).