Evaluation and Analysis of the Use of Frequent Flyer Program (Case Study: Garuda Indonesia Frequent Flyer Program)

Authors

  • Ahmad Munawar
  • Dian Virda Sejati

Abstract

Garuda Frequent Flyer (GFF) is a regular frequent flyer program of PT. Garuda Indonesia, with membership level divided into four, those are Blue, Silver, Gold and Platinum. Based on the development and consistency of GFF program in Indonesian aviation, this study intends to investigate the characteristics the members of the GFF, then analyze and evaluate the GFF program impacts on the increasing of passenger Garuda Indonesia and examines the factors that may distinguish the level of membership in this program.
This research was conducted by distributing questionnaires at Soekarno- Hatta Airport with a total number of respondents as many as 400 people. Questionnaires are about the identity of respondents and questions related to the purpose of research. The questionnaire answer will be analyzed with SPSS software using simple regression and Multiple Discriminant Analysis (MDA).
The study results show the average number of passengers Garuda Indonesia is significantly different before and after there GFF program. Furthermore, by simple regression test, known R2 = 0.855 which means 85.5% variation of the dependent variable (number of passengers Garuda Indonesia) can be explained by independent variables (number of members of the GFF program). Whereas Multiple Discriminant Analysis can form three discriminant models which final result showed that the level of membership in the GFF program is distinguished by a variable frequency of flights, travel destination for business/job and a ticket costs incurred by the company/office.

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Published

2020-03-27

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Section

Articles