Differentiation of Traditional Market Performance and Electronic Market of New Entrepreneurs

Authors

  • Jiraporn Thomkaew
  • Podjana Homhual
  • Supaporn Chairat
  • Supatra Khumhaeng

Abstract

Social media has become the main tools in promoting the entrepreneurs’s electronic marketing via particular channels such as “Facebook” and “Line” to broaden the customer due to the ease of use. Then customers can also persive the information lf goods and services to provide them at and time. Furthermore, social media are gaining prominences as marketing strategy at a time when the entrepreneurs needs to reduce the costs of market budgets as advertising and public relation. In addition to the entrepreneur’s, they should be active in requiring social media to seek the business competitiveness.

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Published

2019-12-14

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Section

Articles