Abstract

Investment decision-making influenced by a variety of factors that comprehensively involved in the choice of a relevant investment avenue. The present study aims to contributes towards conducting a quantitative analysis of factors that influence investment decision-making of Information Technology Professionals residing in Tri-city, namely, Chandigarh, Mohali, and Panchkula. Information Technology professionals influenced by various demographic factors, namely, age, gender, income, occupation, and experience. Also, the determinant of financial awareness selected as an essential determinant for the study. Moreover, in the present study, financial awareness considered an independent variable. And investors' behavior selected as the dependent variable. In investment behavior, two significant factors, namely, market bias and risk-bearing bias selected for the study. Structured questionnaire framed on a 5-point Likert scale and responses obtained from 396 Information Technology Professionals. The present study documented that demographic determinants and determinant of financial awareness positively influence the investment behavior of Information Technology Professionals as investors. The study also documented that there is still a need to augment financial knowledge related to investments among Information Technology Professionals. Also, the current study disclosed that investment by men more than women. Therefore, the study suggested that banks and other financial institutions should need to frame and develop more suitable financial products that attract women Information Technology Professionals.