Expert Examination Analysis on Knowledge Integration Model in Business Organization

Abstract

Knowledge Integration (KI) has been significant concern in analyzing the organization performance. Social media also are widely adopted by organizations to enhance the effectiveness of KI practices. The purpose of this paper is to present the findings of expert opinion in verifying the KI and social media factors in developing of proposed model. The study approach was conducting to verify from 3 academicians and 2 industry experts who has experienced in knowledge integration and social media. The findings from expert has verified the content of 12 factors include technology dimension (social network, IT capability, media interactive, media richness) organization dimension (credibility, specialization, coordination, inter-learning organization) Environment dimension (technology turbulence and market turbulence) were suitable for proposed KI model. Descriptive analysis has been used to interpret the frequency, mean, and standard deviation which represent the factors. The proposed model will be validated and conduct through survey in the future work.

 Keywords: Knowledge Integration, social media, business organization, expert review