New Innovative Strategies Helping In Adaption of Life Insurance Products and Increase Life Insurance Customers

Abstract

In this empirical study the researcher has made an attempt to scrutinize and evaluate the behaviour as well as the factors which augment the adaption of life insurance products among the customers. Despite extensive research on Life insurance products and customer satisfaction programmes, relatively few studies have concentrated on the consequences of such programmes for example, on assessing their actual impact on potential customers’ purchasing intention of the insurance products. The study found that there are many constraints which stop the prospective customers from becoming proud customers (buying the insurance product). Some innovative strategies have been articulated to help the Insurance company marketing managers, programme designers and policymakers in achieving their set targets.