Web user Experience and Consumer behaviour: The Influence of Colour, Usability and Aesthetics on the Consumer Buying behaviour

Abstract

What is already known about the topic?

• The influence of website design on consumers’ behaviour is an important topic of interest all around the world.
• There is a need to establish a relationship between colour, usability& aesthetics on the consumer behaviour in an online setting.

. What this paper adds

• Reviews international research (from business, user experience and psychology) on influence of design on consumer behaviour.
• Highlights the impact of colour, usability and aesthetics on the consumer and his behaviour.
• Identifiesissues in current research and offers recommendations for future user experience-based research.