Impact of Smart Organization Strategies on Obtaining Larger Market Share Evidence from Jordanian Firms

Abstract

The main purpose of this study is to investigate the impact of smart organization strategies (Continuous learning strategy, Generate alternatives strategy, Environment studying strategy, Intelligence operation strategy, Collective intelligence strategy, and Strategic vision) on obtaining larger market share in the Jordanian cement company (Lavarge).

The sample consists of managers and heads of departments in Jordanian cement company. The results showed there is a statistically significant positive effect  for smart organization strategies on obtaining a larger market share in Jordanian cement company, and smart organization Strategies affects (73.5%) on obtaining a larger market share.

Also the results showed the attitudes of study sample towards smart organization strategies (Continuous learning,  Generate  alternatives strategy, Intelligent operations, Collective Intelligence, Strategic vision), were positive ,Whereas the attitudes of the sample were moderate degree regarding variable Understand the Environment ,and towards obtaining larger market share were positive degree.

The researcher submits a set of recommendations for Jordanian Cement Company and managers in other organization that contribute to take advantage from smart organization strategies.

The managers must study and understand the environment, giving logic reaction, discovering the opportunities, and decrease  uncertainly  in changing environment, because the environment is dynamic and there is a continues changes in technology, competition, needs of customers, also managers must direct the education and learning process towards achieving the principles of smart organization, the researcher recommend making other research about effecting smart organizations strategies in other organization.