Some Recommendations to Attract Japanese Tourists to Vietnam

Abstract

The tourism industry plays a role in promoting Vietnam's economic, social and cultural areas. In addition, the Vietnamese government will develop a policy called Vietnam tourism product development strategy aiming for 2030 over 2025, and will make efforts to focus on important Japanese tourists. It is important to develop right tourism promotion strategies for Japanese tourists. However, in order to attract Japanese tourists, not only Vietnam but also Asian countries are promoting intense competition. In this paper, we analyze this tourism market and consider the present situation and future prospects of tourism in Vietnam. Based on the actual survey results, the tourist attraction of Vietnam and the paper mentions some recommendations in order to improve the quality of the service.