A Study on Consumer Perception towards Energy Efficient Electrical Appliances

Abstract

Electric energy is crucial and the most precious source of all types of measures for human activities and nature. It is proved to be an ideal energy among all types of sources available and indispensable commodity for human being. It drives economy growth of a nation. However, usage more than required may pose a threat for a nation. It will have adverse effect on the environment and the respective government. Therefore, one of the alternatives for energy conservation is through energy efficient appliances. An electrical appliances manufacturing company which would understand consumer perception, apply right marketing strategies to promote energy efficient appliances will generate more value to consumers in the present scenario of electrical appliances market. By providing better value in the form of energy efficient appliances, all stakeholders including a nation will be rewarded through enduring energy efficiency. The study revealed that more focus should be given to awareness regarding Energy efficient electrical appliances. Customer Support, Customer review, Product Trust and Reliability. Important sources of information regarding Energy efficient electrical home appliances are Magazines, Social media and Mobile phones.