A Study on Organisational Clarity and its impact on Employer Branding in Automobile Companies in Chennai City

Abstract

Organisational clarity is nothing but the understanding an employee has about the organisation’s policies, procedures and other system prevalent there.The study intendsto assess the employees’ perceptions on organisational clarity in Automobile companies and to examine the relationship betweenorganisational clarity and employer branding.366 employees fromAutomobile Companies were considered for the study.The study discoveredthat the workers require more clarity with respect to grievance procedure, workatmosphere and stress managementprogrammes. Their clarity on openness of the environment, job protection and in-house reporting system was lesser compared to other job associated and technologylinked perceptions. It was identified that age, experience and designation have considerable influence on the perception of organisational clarity. The study also exposed that the clarity awareness of Junior Engineers/Engineers’and employees’ with less than 30 years of age was lesser compared to other groups. At the same time the positive effect of organisational clarity was extensively stronger among employees with higher work experience compared to employees with low work experience. The study also discoveredthat the perception of employees on organisational clarityinfluence employer brandingsignificantly.Simplicity in HR policies and precision with problem solving mechanism has more than 79% correlation with employer branding. Hence the productionfirms need to take more steps to share the HR polices and problem solving mechanism more visibly to its employees.