Virtual Optics Fitting System: An Innovative System Offering a New Shopping Experience for Optical Products

Abstract

Radio frequency Identification (RFID) technology is used in retails for the main goal of inventory management. We are proposing in this paper a novel case study of RFID technology for providing a new marketing and sale’s user experience. Coupled with Augmented reality, these technologies are the main pillars of our system Virtual Optics Fitting System (VOFS). The main purpose of VOFS is to provide a new marketing and sale tool that will assist retails in offering a new shopping experience for consumers of eyewear products. A detailed product description (material of the frame, brand, etc) will be displayed on the screen once the RFID reader will detect the tag fixed on a specific eyeglass. User also can stand in front of the camera in order to virtually try several frame shapes on his face which can facilitate his choice in finding a suitable eyeglass that fits his face.  VOFS is used as a recommendation system providing trustworthy information of eyeglasses as well as a virtual fitting system that offers a new user-experience boosting sales in an interactive way.