A Comprehensive Study of Lead Generation and Physicians Perception towards Acceptance of New Medical Devices in Pune Region

Abstract

Abstract: Oral health is not separate from general health, but maintaining oral health is definitely difficult. Medical device like Dental Flossers should have the same quality, safety, and efficacy as their counterpart gives the effectiveness of original brand medicines used to cure Dental problems. Dental Flossers also have to provide the same beneficialresults but areinexpensive, which are marketedby many pharmaceutical companies tomaintain health care system. The point of view of patients and medicine consumers as end users of these medicines is vital to augment the utilization and operation of such medical devices. Researcher’s objective was to review consumers’ knowledge and analyzethe perceptions of the consumer to accept dental flossers. Research Methods used wasawidespread literature review was performed in several databasesfor the period 2010-2019. Results from the literature review has reported, there is still a substantialpercentage of consumers/physicians who lack adequate knowledge or have inadequate information about utilization of such dental flossers. Thus, there is a need for educational interferences and activities to instruct physicians about such medical devices. Health care professionals i.e. pharmacists are important link for the promotion of such medical devices and in patients’ acceptance. Hence, health care professionals have to play a major role by educating customers i.e. physicians and commending such medical aids to their patients.