Forecast of Consumer Purchase Intension Using Social Media Data

Abstract

In recent times the digital marketing has become prominent in the field of marketing as it ruled out the complications involved in to traditional marketing system. The perception on digital marketing prevails that the concepts “luxury” and “digital” are still irreconcilable to explore the effectiveness of digital marketing advertisements of luxury retailers. Also exploring the consumer’s purchasing intent is based on the viewing of product promotions and advertisements. The social media harnessed to provide, models of luxury purchase behaviour and intension of customers. The ontology-based researchers believe in evolution of multiple versions of purchase intension models based on the target consumer experiences. Based on the literature, purchase intension stance is interpretive with a subjective process. The continuous interaction with consumers allows a better understand what is “truth” means to them, incorporating textual material to support the analytical interpretations about the product.