Sustainablity of Paper Industry-Production, Demand and Growth

Abstract

Competition is a word associated in marketing. Paper industry in India is fragmented. At Present one thousand mills are operating at various scales. The mills are generally located near natural resources including forest cover and water. The industry is always capital intensive and extensive research is needed for effective return on scale of operation. The industry sees changes towards attracting availability of manpower. Southern mills cater to the demand of local, regional and northern India. At present, industry is seeing logistic problems both for sourcing and sales. This research paper attempts to study the marketing pattern, price and demand and strength of the industry. The industry needs comparison with other mills abroad.