Financial Performances of Women Entrepreneurs in Amway Business- A Study With Reference to Tamil Nadu

Abstract

Amway India is a wholly owned subsidiary of Amway Corporation with headquarters located in Ada, Michigan, USA. Amway Corporation is one of the largest Direct Selling Companies in the world with presence in over 100 countries and territories. In India, two third of the Amway Entrepreneurs are women.  In this study an attempt is made to analysis the financial performances of Women Amway Entrepreneurs in Tamil Nadu. The scope of the study is analyses the financial performances of Women Entrepreneurs of Amway Business in terms of marital status, grade level and Personal Point Value. The primary data will be collected from Women Entrepreneurs of Amway Business through the well-structured interview scheduled and the secondary data will be collected from the books, articles, journals, magazines and websites.  The selections of required number of samples are 120.  The sample respondents are Women Amway Entrepreneurs in Tamil Nadu.  The researcher will apply different statistical tools such as t-test and ANOVA for the financial performances of Women Amway Entrepreneurs in Amway Business.