Do the Consumer Behavior Patterns Turn Natural? Drivers of Organic Food Spending among Consumers of Tiruchirapalli City

Authors

  • K. Binith Muthukrishnan

Abstract

“Let the buyer beware”. This is a preferred idiom in this forceful living scenario. Fast foods and ready to eat foods saved the time of the working professionals. However, later it shown its original façade by putting the people in ill-health. Though, people have got awareness in these days. Organic food consumption is gradually heading towards the market. Increased disposal income and health consciousness increased the organic food intake. Moreover social learning through networking, media’s and health tips through messages and emails helped the people to take care of their health and this becomes the opportunity for green entrepreneurs and ecological business ventures. This problem statement can be potentially converted into business in a most ethical way. In this paper the researcher investigated the organic food consuming behavior among consumers of Tiruchirappalli city, which is located in the central Tamilnadu.

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Published

2020-02-10

Issue

Section

Articles