Study on LinkedIn-A Professional Networking Site for Career Opportunities among Students and Job Seekers

Abstract

This paper focuses on the Professional Social Media Networking Site LinkedIn, its top-rated companies, Google and Microsoft and the career opportunities they offer to the young talent and job seekers. The objective of the study is to analyze two top rated companies in LinkedIn which has high recruitment statistics, their promotion methods, their followers and their employers on LinkedIn, Business Communication, job opportunities and career options. It aims to identity how these companies built on their recruitment and career objective base and what are the outcomes of these promotions. Theoretical Framework for this research is Manuel Castell’s network society. The method used for research is Qualitative Method, Visual Content Analysis.  The duration of the research in LinkedIn was from June 2019 to November 2019. Major Findings of the paper are, the company outcomes from promotion methods, recruitment patterns and career options for students and as well for the future working sector.