Influence of Social Media Marketing on School Branding

Abstract

School plays a very vital role in every one’s life as they lay the very basic foundation. The online presence sometimes can be misleading in terms of infrastructure, teachers and academics quality. Hence, this study aims to put forward the analysis which would be beneficial for both the parents and school owners.

Social media is an undoubtedly most promising medium which has been now used in education sector to earn goodwill and ensure good ROI. The study finds out the role of social media on parent’s perception about schools nearby to them. The survey was conducted through the link of the questionnaire which was sent to 500 parents. However 200 respondents respondent and filled the survey form.Sample has been drawn from Students of Wardha and Nagpur region. Descriptive analysis and regression analysis has been used for analysis. The study has revealed the fact that parents nowadays research and gather information about schools. They read reviews about facilities and activities of school. Hence it provides enough reason to schools for being very accurate before posting blogs, committing offers, announcing features. The study provides direction on how school social media can better handle their social media content to ensure commitment and increase the reach of their posts. Finally, Social media is an effective tool to win and retain loyalty if handled effectively and truthfully.