Measuring the Trend of the Research on Social Media in SMEs: A Bibliometric Evaluation

Abstract

Business organizations have recently been attracted to social media applications to reach their customers. However, limited scholarly attention has been devoted to improving the current understanding of social media across business organizations, especially small and medium enterprises (SMEs). This study addresses this shortcoming by exploring important recent publications related to social media. Therefore, this paper aims to analyze, and report published documents related to social media based on the data obtained from the Scopus database. As of July 2019, a total of 366 documents is retrieved and analyzed. This paper reports the research output, documents and source types, language, subject area, most active source title, distribution of publications by countries, most active institutions, authorship, keywords, title and abstract analysis and citation analysis. The results show that there is an increased development rate of literature on social media from 2001 until 2020. Various studies have been conducted on social media involving the collaboration of multi-authors, published in various languages, by a total of 982 authors from 463 different countries and 628 institutions.