Dynamics of Selection of Management Institute with Special Reference to Students and Parents: A Study of Mumbai Metropolitan City

Abstract

Management education helps in changing one’s overall personality. It also helps in applying practical knowledge to the conceptual world which is in great demand in the corporate world. Understanding the need, many management Institutes has mushroomed all over India leading to very high competition among themselves in last 2 -3 decades. In order to get admissions the institutes find challenges. It can be overcome if they try to understand the factors which motivatesin the decision making process of their consumers. Many parents force their children to take admission in the college where they have done their graduation but actually it should not be as children have different aspirations and choices.

 The aim of this study is to empirically examine the critical dimensions which affects the students and parents during the process of selection of management Institute and to analyze whether the gap prevails between the perceptions of two different groups of respondents and if so then how to bridge the gap. The approach which is taken in order to research is Explorative and descriptive study conducted upon management students (90)and their parents (30)from Mumbai. Self-drafted questionnaire was agreed tocollect the perceptions of respondents on various choice factors such as input, process and output dimensions, influencing selection of a management institute.

The results reveal that to find the significant influence among the eleven dimensions identified, the dimension of ‘placement – output variable’ has the strongest impact on studentsatisfaction.