Sustenance of Customers through Innovative Banking Practices with Special Reference to E-Banking Kiosks

Authors

  • D. Kanakavalli
  • A. Hilary Joseph

Abstract

Services sector which is commonly known as tertiary sector contribute about 61.5 percent to Indian economy.  Among all service industries, contribution of banking industry is very significant.  It bridges those who possess surplus money with those who need money for various purposes. Banking industry was traced with accepting deposits and lending or investment of money received from the public and this traditional way of banking practices are lead by numerous innovations that arose according to the need of the customers of banks.  This way forward has been undertaken by both public and private sector banks in India. Innovations in providing banking services has become the need of the hour to withstand in the business as well as to compete with other banks in the country. Some of the innovations in this regard are introduced by private sector banks and further taken up by public sector banks and public sector banks have come up to the state where they are able to provide new dimensions in the innovations brought in the banking business by others. Hence the functions of accepting deposits and lending money is done with the help of technology that aids for better delivery of services for the fullest satisfaction of customers.  This study aims at understanding customers attitude and use of technology for deposits and withdrawal by means of new dimensios. 

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Published

2020-01-30

Issue

Section

Articles